Write Speak Sell

Tuesday, February 9, 2010

Published a new post: Writers as “Curators” of Communication; Is the Term Journalist Passé? http://tinyurl.com/ygblz9d

Jeannette Paladino: Social media is my beat: helping organizations to leverage social media to make more money, increase brand awareness and engage employees as brand advocates on blogs, LinkedIn, Twitter, Facebook and other social media networks. I have deep experience in managing PR, advertising, sales promotion, research and training programs for major companies such as Marsh & McLennan and The Bowery Savings Bank. On the agency side, I held senior positions with BBDO, Cohn & Wolfe, and Citigate Communications serving clients including Deloitte Consulting, A. T. Kearney, KPMG, the American Heart Association, the U.S. Mint and other name brands. Now I’m drawing on that experience and applying it to social media and business writing that sells.