Write Speak Sell

Wednesday, December 2, 2009

Published a new post: Why Employee Communication Programs Fail and Hurt Bottom Line Results http://tinyurl.com/ykhj2q7

Jeannette Paladino: Social media is my beat: helping organizations to leverage social media to make more money, increase brand awareness and engage employees as brand advocates on blogs, LinkedIn, Twitter, Facebook and other social media networks. I have deep experience in managing PR, advertising, sales promotion, research and training programs for major companies such as Marsh & McLennan and The Bowery Savings Bank. On the agency side, I held senior positions with BBDO, Cohn & Wolfe, and Citigate Communications serving clients including Deloitte Consulting, A. T. Kearney, KPMG, the American Heart Association, the U.S. Mint and other name brands. Now I’m drawing on that experience and applying it to social media and business writing that sells.